ALB 2011 Annual Report
Presenting the FY 2010 Industry Highlights Video from The American Lamb Board on Vimeo.
The American Lamb Board is working to build demand for American Lamb through a variety of marketing programs and activities including consumer events, media outreach, culinary education, foodservice and retail promotions, online advertising, social marketing, and more. While the majority of ALB funds are used for marketing, ALB also has an industry outreach program to keep the industry informed about ALB's programs and resources and funds research to monitor market condition and evaluate the effectiveness of lamb checkoff programs.
For more information, click here to download the FY 2010 Annual Report or click here to download the 2011 Industry Presentation
ALB Cooperative Funding Programs
The American Lamb Board has two cooperative funding programs available - the Supplier Cooperative Funding Program and the Matching Grant Program. Funds for both programs are available twice a year:
First Round Applications are due: October 31, 2011
Second Round Applications are due: May 31, 2012
(Click on the links below to download the applications)
The Supplier Cooperative Funding Program is designed for suppliers to help fund branded retail or foodservice promotions and the Industry Matching Grant programs is designed for other industry organizations and partners to help fund local promotions such as festivals, cooking demonstrations and more. The Board established both programs to expand projects and activities that promote American lamb and further the goals and objectives of the American Lamb Board¹s Strategic Plan. Both programs require a one-to-one cash match from the recipient. To download the current application click here for the Supplier Coop Application and click here for the Industry Matching Grant. Please contact Rae Maestas if you have questions or need further information: (866) 327-5262.