American Lamb Board Vision
A unified, thriving American Lamb industry that concentrates its resources around a prioritized and measurable plan that fosters the opportunity for profitability for all contributors.

American Lamb Board Mission
To increase the value of American Lamb for all segments contributing to the American Lamb Checkoff program.

Strategic initiatives

• Expand markets and market share for American Lamb
• Protect and enhance the business climate for American Lamb
• Establish open and interactive communications with all segments of the industry
• Leverage and expand the ALB budget
• Gather research data and evaluate programs